The concept of ‘adolf dassler’, (Founder of Adidas) is to help the athletes in order to improve their abilities and performance to hundred percent. The thought of ‘Forever Sports’ mainly focuses on satisfying the sporting needs. Basically Adidas centers on creating new product with innovative technologies, they are mainly structured in sports and casual category. The broad element of the approach is to target the brand to urban youth with competition to lifestyle using the reli...